Tuesday, July 31, 2007

June Hybrid Market Dashboard


Hybrid sales in June were down from May, but this wasn't much of a surprise. May's sales pace was simply too brisk to be sustained. Sales were down across the board, but hybrids still accounted for 2.4% of the light-duty vehicle market, and the Prius remained among the top 15 bestselling vehicles in the United States.

The real story is year-over-year sales. While the overall car market shrank by 3%, hybrid sales rose by over 50%. Much of this growth was driven by the Prius (up 83%), the Camry Hybrid (up 30%), and the Escape Hybrid (up 40%). In the case of the Escape, it appears that Ford's styling updates earlier this year are beginning to show results: sales are up in spite of lower incentives. Sales laggards include the Accord Hybrid, which will reach the end of production later this year, and the Highlander Hybrid, which is due for replacement in the fall. Also due for replacement this fall is the Saturn VUE Green Line. Production of the current 2007 model ended last March, and as GM's inventories decline, sales are slowing, resulting in a 75% drop in June.

Reference : http://www.hybridcars.com/market-dashboard/jun07-overview.html

http://www.hybridcars.com/market-dashboard/jun07-overview.html

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